York U Beats out NYU and Berkeley !

Canadian Universities Forum (discussion group)


 
 
Subject: York U Beats out NYU and Berkeley !
York University has won three prestigious international awards -- including an overall Grand Gold Award for the best university branding campaign in all of North America -- beating top-ranked runners-up Berkeley and New York University.

?It is always an honour to be acknowledged by one?s peers, especially in light of such formidable competition,? said Richard Fisher, York?s Chief Communications Officer. ?Reputation campaigns are among the most difficult to do well and the challenge was also to emphasize how York?s interdisciplinary approach is so different from most other universities.?

The annual awards for education advancement are sponsored by the U.S.-based Council for Advancement and Support of Education (CASE). York?s highly original and innovative advertising campaign was singled out by CASE judges for effectively heightening awareness of the university?s brand identity and unique strengths.

York also received a national CASE Gold Award in the best community/public relations program category for its public relations ?subway domination? advertising campaign launch event. The fully integrated subway station domination campaign featured wall-to-wall advertising in the St. George subway station, showcasing York?s new ads and York branding for a one-month period on all platform levels and advertising locations.

On the day of the launch, morning subway commuters were greeted by York students handing out branded giveaways and information about the university. A media conference, featuring York alumni and the Spirit Squad, was held announcing the campaign at a local pub later that day, coinciding with the release of a report detailing York?s presence and $3.4 billion contribution to the local GTA economy.

?The public relations program garnered unprecedented positive media coverage and publicity for York, said Fisher, adding, ?It also gave the York community what one faculty member described as ?a huge morale boost?.?

The subway and newspaper ads were prepared by the ?doug? agency of Toronto and provided the springboard for the university?s public relations activities, including the promotion of the $3.4 billion economic impact of York on the Greater Toronto Area and the need for the extension of the subway line through York. The ad campaign focused on York being an interdisciplinary university where traditional academic boundaries are broken down.

?We wanted to get away from the traditional ?ivy-covered? university advertising and concentrate on York?s unique and innovative approach to education,? said Doug Robinson, principal of the ?doug? agency.


[26-05-2005,08:38]
York, Canada Proud
(in reply to: York U Beats out NYU and Berkeley !)
WOW, WHAT A LAME AWARD. LOL


[26-05-2005,13:53]
Anonymous
(in reply to: York U Beats out NYU and Berkeley !)
WOW, WHAT A LAME AWARD.


[26-05-2005,13:53]
Anonymous
(in reply to: York U Beats out NYU and Berkeley !)
it may seem lame, but it does require some skills in order to make it happen
[26-05-2005,23:53]
Anonymous
(in reply to: York U Beats out NYU and Berkeley !)
No one cares
[27-05-2005,00:25]
Anonymous
(in reply to: York U Beats out NYU and Berkeley !)
yes, and now York is better than Berkeley and NYU


[27-05-2005,11:16]
Anonymous



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