Canada has good brand value.

Canada Immigration Forum (discussion group)


 
       
Subject: Canada has good brand value.
  this is highlights of a long article in today´s newspaper. It discusses how the world views Canada compared to other countries of the world. Most interesting is the statistic that Canada is considered the top place in the world to study or to work. hmmmmmmm.
________________________

BRANDS INDEX

A survey of 26,000 people in 35 countries found that among those 35 countries:

- Canada ranked third overall, behind the U.K. and the European Union.

- Canada came first in the People Brand category. Respondents thought Canadians were welcoming and would make good close friends.

- Canada earned second place, behind the U.K., in the Investment category. Canada was considered the top place to study or to work for a substantial period.

- Canada took third place, after Switzerland and Norway, in the governance category. Americans put the Canadian government first, above their own, for the first time in the survey´s history.

- Canada was considered the country richest in natural beauty, and the country people said they would most like to visit if money were no object.

Source: Anholt Nation Brands Index, second quarter 2006

? The Vancouver Sun 2006

[14-08-2006,14:11]
[***.121.220.199]
sharon
(in reply to: Canada has good brand value.)
Interesting article and statistics. I see that the EU is also an attractive destination in many respects in these categories. Canada, EU, and UK have much in common in how they organize their societies. Along these lines, note that the U.S. doesn´t rank at the top in any, but Americans tend to think that theirs is the best place in the world.
[14-08-2006,14:29]
[***.130.12.0]
Richard
(in reply to: Canada has good brand value.)
part of the article I did not copy suggests that the US prefers the Canadian style of government.

No country is perfect. but some definitely have some things going for them. I think Canada is one of them and it offers many people (not all) a great opportunity. It is all a matter of the right people and the right situations.

[14-08-2006,14:49]
[***.121.220.199]
sharon
(in reply to: Canada has good brand value.)
If you see any automobile ad on TV, they will claim they top all categories according to "such and such" study. The problem is there are many "such and such" players in the market so that every auto manufacturer can claim it delivers the top product.
What I have observed reading a few articles over the past couple of years is that the Canadian cities rank amongst the top in the world in "places to live" but if you read between the lines it seems like the trend is not good, either other places are catching up or the standard of living in these Canadian cities are deteriorating....

An excerpt from another "such and such" study is as follows....
http://www.economist.com/theWorldIn/international/displayStory.cfm?story_id=3372495&d=2005

Its from 2005, I know but not too old.

[14-08-2006,17:10]
[***.242.242.2]
Raj
(in reply to: Canada has good brand value.)
Also appears to be an applicable article. These statistics from The Economist do tend to downplay Canada´s position in the list of "quality of life" countries.

However, on further reading and analysis, I find a few things interesting. First, The Economist is known as a financial business mouthpiece with a strong conservative and money-oriented view of the world.

Secondly, it´s definition of "quality of life" is uniquely from that perspective. Toping the quality of life determinants is "material well-being" followed by "health". "Health" here is not defined as access to health-care, surprisingly, but merely as life expectancy. Other determinants include "family life" and "church attendance". These are well-known conservative hot-button issues, but not necessarily on everyone else´s list of quality of life.

Personally, I´m not moving to Canada to be with never-divorced church-goers who devotionally attend to their families and seek material well-being as their top goal. I have enough of that in the U.S. I´m relocating not only for the standard of living, but for the social aspects such as universal healthcare, low crime, peaceful relations with other countries, and sense of community. None of these were included or even attempted to be addressed in The Economist´s determinants.

So from my perspective, I take this particular analysis with the proverbial grain of salt - one with a particularly skewed money-magazine viewpoint.

[14-08-2006,17:55]
[***.130.12.0]
Richard
Raj's observation (in reply to: Canada has good brand value.)
how about toping the poorest, most corrupted, most polluted..... lists?
At least Canada is not toping those lists.

It all depends from where you are looking.

[14-08-2006,18:00]
[***.239.199.126]
jolli
(in reply to: Canada has good brand value.)
different surveys are used for different purposes. Some are intended to help employers who are asking employees to relocate etc.

I find the UN studies most balanced. even in those - Canada generally filters to the top 5-10

Access to healthcare is always relative. We love to complain in Canada but I hear plenty of horror stories from other places as well.

And as for the ´I?m not moving to Canada to be with never-divorced church-goers who devotionally attend to their families and seek material well-being as their top goal.´

Canadian healthcare was championed by one of those never-divorced church goers. Same with our UN peacekeeping objectives, our welfare system and our immigration policies.


[14-08-2006,18:05]
[***.181.198.246]
sharon
(in reply to: Canada has good brand value.)
Sorry of you find religion so important in such an evaluation, but that should be a personal choice and not public policy. I think Canadians in general do not play it to that level. The U.S. would be ideal for you, especially the southern evangelical states. And if Candian officials are "church-goers´, they won´t play it for the political spin that American politicians do. That´s partly what makes Canada different from the U.S.
[14-08-2006,18:11]
[***.130.12.0]
Richard
(in reply to: Canada has good brand value.)
Richard - you sound paranoid. All I am suggesting is that in your rapid dash to dismiss anything that smells like religion and religious values - you negate some of the best social policy advocates our country has ever seen. To brand all those of faith as never divorce, money grubbing and family fixated is being bigotted.

I did not make this discussion personal and I would appreciate the same respect in return.

I agree, Canadian politicians do not use religion as a political football in the same way our American neighbours do but it is still a part of our social, political and legal fabric. That is true of most world countries - be it USA, Iran, India, Phillipines etc. In some cases is the religion of ´non religion´ such as Korea, Russia and Cuba prevails. Take your pick of societies but don´t delude yourself into thinking that society is devoid of moral influence. And if good social policy happens to come from a never divorced, church attending, family oriented individual - I guess we won´t hold that against them.

[14-08-2006,19:10]
[***.181.198.246]
sharon
(in reply to: Canada has good brand value.)
A lot of people also think that Canada is the place for freaks of all kinds. Do you people agree?
[14-08-2006,21:20]
[***.202.54.107]
righteous man
(in reply to: Canada has good brand value.)
The answer is yes, IF Righteous man is coming to Canada.
LOL!

[15-08-2006,07:33]
[**.91.98.228]
Jolli